A great brand doesn't chase customers. It draws them.
Propor is your entire marketing function in one platform. It reads your market, sets the strategy, has the ideas, makes the work, and answers your inbound. It does the hard work of building your brand so the right people come to you.
It never publishes a word without your yes.
The job
Marketing is six jobs. You're doing all of them, or none of them.
The analyst who reads the market. The strategist who decides what to say. The creative director who owns the idea. The producer who makes the thing. The community manager who answers everyone. And the one who remembers what actually worked.
Hiring even two of them is a payroll decision. So it falls to you, at midnight, after the real work is done. Building a brand is the hardest and most important work in a business, and it is the one thing you have the least time for.
The tools that promise to help each fix one slice. None of them share a memory, and not one of them owns the idea.
What we won't do
The market is racing to make more. We would rather make it good.
Fakes AI humans
Never fakes a person. If it is not real, we do not pretend it is.
Recycles one post into ten
Starts from real intelligence and a real idea, then makes the right piece for each place.
Optimises likes and views
Optimises shares, saves, reach to new people, and the ones who come back.
A tool you have to operate
A function that operates for you, and stops at your approval.
That is the whole argument. The internet is drowning in things that were made because something could make them. Propor would rather post nothing than post sludge, and it holds that line on your behalf.
The function
A whole growth team, broken into its real parts.
Not a content generator with an AI label. These are the roles a serious growth team actually has, each with a narrow remit and a professional discipline, built into software.
The eyes
Reads your entire market every day and keeps only the few signals that should change what you do. Each one carries a receipt back to its source.
The strategist
Forms a genuine point of view about where your brand should go, and earns the right to act on it before it acts. No posting until it knows enough to be sharp.
The creative brain
An expert marketer who owns the idea: the angle, the hook, the reason anyone would care. It throws away far more than it pitches.
The hands
A studio that builds the piece the idea needs rather than picking from a menu, and directs you when only a real, filmed shot will do.
The community
Answers your DMs, comments, and email in your voice, in near real time, inside the policy you approved. One contact record across every channel.
The memory
Compounds about your business specifically, and is disciplined so it never rots into noise. The longer it runs, the better it knows your audience.
How it works
It earns the right to act.
Onboard
Connect your accounts, read your history.
Watch
Eyes on your market, 24/7. No action yet.
Strategise
Form a defensible plan. No posting until ready.
Supervised
Execution with human approval on every risky move.
Autonomous
Proven tactics scale. Human stays in control.
The proof
Our own marketing is made by the product it advertises.
We run Propor on Propor. The intelligence, the strategy, the ideas, the pieces: that is the system doing its job, with us approving each one before it goes out. We think it is the only demonstration worth anything.
When it kills an idea, we would rather show you that than the highlight reel. Restraint is easy to claim and hard to prove, so we prove it in public.
Pricing
The whole function. Not another seat.
Three ways to run it, depending on how hard you want it working. Every one of them is the complete function rather than a cut-down version of it, and on all three you work directly with the two people who built it.
From $400 a month.
See pricingSee whether this fits your brand.
Thirty minutes with the two people who built it. We will tell you honestly if it is not the right thing for you.